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Topics: Market positioning
Paris Hilton: not just a party girl
Business Review
Business start-up: Rafferty’s Cafe
Business Review
Hiut Denim
Business Review
Smaller Earth
Business Review
Fender Guitars
Business Review
Moshi Monsters
Business Review
From cheapest car to Jaguar: Tata’s product portfolio
Business Review
One in ten: launching new brands
Business Review
Whitbread: successful diversification
Business Review
Pink Ladies: a case study in niche marketing
Business Review