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case study

NIKE

A TNC

This article uses Nike as a case study of globalisation and looks at the social and economic impacts of industrial development by TNCs

An employee in one of Nike’s factories in Vietnam

Nike is a transnational corporation (TNC) founded nearly half a century ago. It is world famous for its trainers and sportswear, which feature the globally recognised ‘swoosh’ symbol.

Globalisation occurs as more connections are made between countries through trade and communications. It can bring wealth but it also causes inequalities.

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