Reducing traffic congestion and carbon dioxide emissions are high on the agenda in big cities like London and there is increasing pressure on city planners to deliver environmentally friendly initiatives. The Barclay’s Cycle Hire scheme (BCH) is designed to fulfil those needs in London. It was launched on 30 July 2010 by the London mayor, Boris Johnson and, as a result, many Londoners refer to the bicycles on hire as ‘Boris bikes’. Initially, some 5,000 bikes and 315 docking stations were made available in central London. The area covered by the docking stations corresponds roughly with zone 1 of the Tube network, encompassing the City of London and parts of eight neighbouring boroughs (Figure 1).
The scheme is a £140 million investment over 6 years, with £25 million contributed by Barclays Bank. This money has been used to:
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