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A game of two halves

The closing ceremony of the World Cup 2010

For a month in summer 2010 all eyes were on South Africa. The World Cup allowed the country to show itself not only as an attractive place for tourism and investment but also as the home of people of every race, colour and creed.

Close to 300,000 people arrived to see the World Cup and they contributed over £1 billion to the South African economy. The gross domestic product (GDP) was boosted by 0.5% at a time of world recession. In order to stage the World Cup the country had to improve certain areas of its infrastructure:

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Volkswagen: a transnational corporation

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