This article considers an urban regeneration scheme in progress in the Norfolk market town of King’s Lynn. The Nar Ouse Regeneration Area (NORA) is a £40 million project aimed at regenerating a 50-hectare brownfield site. It is marketed as a sustainable scheme, with an emphasis on environmental improvement, economic viability, social participation and the adoption of eco-building design.
King’s Lynn is a town of 41,000 residents, and it serves rural communities from west Norfolk, north Cambridgeshire and south Lincolnshire. It is situated to the south of the Wash, at the junction of the A47, A17, A148 and A10 (Figure 1).
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