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UNDERSTANDING DATA

Watching television as a nation

Have mass TV audiences gone for good?

© prostooleh/stock.adobe.com

Media sociologists used to argue that television broadcasts were a moment when the nation gathered to share a common, inclusive experience — one to be discussed the next day around that mythical water cooler. TV is still important in this respect, but our patterns of on-screen consumption are changing. Arguably, this is also changing our social relations. The advent of video and subscription TV channels, and our capacity to watch what we want, when we want, means that we are not quite ‘sharing the TV moment’ in the way we once did.

In today’s highly complex and diverse society, and with lots of media options, do you think television still has a role to play in bringing people and communities together? If not — and thinking sociologically here — does that really matter anymore?

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Oxbridge, social mobility and student vloggers

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The gender housework gap and parenthood

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