The concept of ‘consumption’ has become very important for sociologists over the last 20 years. It is increasingly used for theorising about identity construction, especially in relation to young people.
This first became an issue back in the 1950s when the concept of the ‘teenager’ was invented. British cultural theorists, such as Richard Hoggart in his book The Uses of Literacy (1957), became concerned about the ‘Americanisation’ of youth culture in Britain.
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