A YouGov survey % of 2,290 UK adults conducted in May 2015 confirms that we live in a smartphone society. The survey, commissioned by the media regulator Ofcom, found that two-thirds of UK adults (66%) and 90% of 16–24 year-olds now own a smartphone. The national figure has increased by 27% since 2012 and is likely to continue to rise. (See Figure 1.)
Almost three-quarters (72%) of time spent using smartphones is for communication. But younger people, especially, are increasingly using smartphones for information and entertainment too. Smartphones have overtaken laptops as a means of connecting to the internet. Younger people are ten times as likely as older people to say that their mobile phone is the device they would miss the most. Three in five (59%) 16–24 yearolds cited their mobile phone here, compared to only 17% who said they would most miss their TV set.
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