We live in a media-saturated society, and this shapes the way we entertain ourselves and interact with our friends. It is also a part of the way we form our identities, as we live through the ‘digital selves’ we establish on Facebook and other social networks.
The media regulator Ofcom’s annual Communications Marketing Report is a vital data source on social interaction. It is based on findings from a representative national survey of UK adults. The 2013 report identifies a number of significant media trends.
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