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What is cultural sociology?

Cultural sociology has a large following in the USA but is only just getting off the ground in Britain. What exactly is it?

Ricky Gervais as David Brent in The Office.
BBC

How might cultural sociology differ from more standard sociological approaches? To some extent it doesn’t — it includes methodology and theory in a way that will already be familiar to most of you. So what, then, is cultural sociology? In short, perhaps the best way to describe it is that it is the merging together of sociology and cultural studies.

If sociologists who have researched culture in the past have largely been interested in institutional change, than cultural studies has aimed more carefully at the importance of the cultural meanings available within texts, television programmes and other cultural items. Cultural studies asks how these texts can be interpreted and be related to questions of cultural identity.

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