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Behaviourism is an approach to the study of human and animal behaviour that focuses on what we do rather than what we think or what we feel.
The term ‘behaviourism’ was first used by John B. Watson in a paper written in 1913, in which he outlined a plan for what psychology should do. Watson’s work had a major impact on psychology, but in textbooks he is commonly associated with the ‘Little Albert study’ where an infant was conditioned to fear a white rat.
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