Schmidtke and colleagues (2019) conducted a nice little study to illustrate how a bit of psychology can nudge people towards ‘better’ behaviour.
We know that shops put certain products by the till to encourage shoppers to add them to their basket while waiting to pay. It’s a kind of nudge by making the items more visible. Schmidtke et al. tried something similar in a well-known fast-food outlet.
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertise
Subscribe