When you think of passion, what colour comes to mind? According to US psychologists, most people answer ‘red’. Indeed, psychological research has found that women are seen as more attractive and sexually desirable when wearing red than when wearing blue. And the same is true for men — wearing red makes them more sexually appealing and also means they are judged as higher in status.
That may explain why Donald Trump wears a red tie, though that is also because red is the colour of the Republican Party. In fact, research has also found that red influences who people vote for, preferring a party with red.
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