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Mamie Phipps Clark

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Content analysis of films

Sex, drugs and health influence

Hasantha Gunasekera describes how she used content analysis to explore the possible impact of films on public health

Pretty Woman (1990) was the only film analysed that contained any mention of condom use

content analysis, health behaviours, reliability, causality, face validity, inter-rater reliability

What if students who watched more than 10 unprotected sex scenes per year during their adolescent years were 10 times more likely to have unprotected sex by the age of 25 than students who watched no unprotected sex scenes? Would that mean that viewing unprotected sex scenes made you more likely to have unprotected sex? Unfortunately, it is not as simple as that.

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Mamie Phipps Clark

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challenge yourself

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