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Antidepressants

How to create good behaviour

Social norms and social change

Graham Moore examines the evidence for using social norms to change behaviour. Changing the way people perceive the norms may not be enough

Go online (see back cover) for lesson ideas about teaching social norms and social change.

How can we encourage people to recycle more? How can we stop people from smoking in front of their children? How do we encourage more young people to vote? These are all questions which centre around changes in the behaviours of individuals and whole societies, in order to achieve social good — whether that is a desire to prevent environmental destruction, to protect children from the harms of substance use, or to engage more people in democracy.

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