This research is about one of those difficult ‘why’ questions. Why do you like eating biscuits, or stroking the cat, or having a hot bath, or playing Mario Kart? Why do nice things feel nice? This sounds like a strange question, but the answer tells us something very basic about what a human being is. If you want to think this one through then start off by making a list of the things that give you a feeling of pleasure, and then go on by trying to explore what you feel like (what are your sensations and thoughts) when you have this feeling of pleasure. Alternatively, just read the article.
What is pleasure? Some things make us feel happy, or warm, or relieved or exhilarated. We refer to this as the sensation of pleasure. People are prepared to go through a lot for the feeling of pleasure. They part with money (for example, to hear music), they risk their health (for example, by taking mind-altering drugs or by eating a box of doughnuts), they risk injury (for example, with extreme sports), and they risk their family life and job (for example, by starting a secret relationship with someone). All that, for passing feelings of pleasure.
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