It is with great pleasure that I write for PSYCHOLOGY REVIEW on the topic of minority influence and pay homage to Serge Moscovici, who died recently (see Box 1). Serge was a mentor and friend for over 40 years. He inf luenced my work greatly and, I must admit, he also inf luenced many of my personal decisions.
I first worked with Serge towards the end of the 1960s. I had just finished my PhD in the States and was invited to take up a visiting professorship with him in Paris. The timing couldn’t have been better. In the years 1968 to 1969, John F. Kennedy and Martin Luther King were assassinated in the USA and it was a time of protests, mostly against the American war in Vietnam. My co-teacher in a course was brutally attacked for his views against that war. The offer to flee to Paris for a year was a life raft. It proved to be a defining year for me, professionally and personally. Social psychology research offered a path to understanding the important real-life events that surrounded me.
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