Wanting the perfect body is not a new phenomenon. Human beings have evolved to signal (through our body shape) and detect (with our senses) important social and biological information. Body-part ratios — such as waist-to-hip ratio (WHR) and chest-to-waist ratio (CWR) — are linked to our health, social dominance and reproductive success.
Researchers at Nottingham Trent University (Daniel Clark, Captain Philip Taylor and myself) wondered if we could use visual illusions to make men look more or less attractive and healthy.
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