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Nigel Holt considers the nature and effectiveness of the Hovland-Yale model in explaining everyday behavioural changes

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I recently received an e-mail from a student after she had asked her teacher a question. She did not like the (quite correct) answer she’d been given so thought she’d just check with an author, and I thought it was such a good question it was worth sharing with you here:

What is the relationship between the Hovland-Yale model and cognitive dissonance?

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Previous

Working as a psychologist

Next

The disfluency effect

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