The notion of the Big Society was the central ideological theme in the Conservative Party’s May 2010 general election manifesto. Although Big Society thinking can be traced back to the 1990s, and to early attempts to develop a non-Thatcherite, or post-Thatcherite, brand of UK conservatism, such thinking gained growing prominence once David Cameron became party leader in December 2005.
Although the term has attracted considerable controversy — not least because of allegations that the Conservative-led coalition has used it as a ruse to disguise spending cuts — the idea itself has a relatively straightforward meaning.
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