The concept of motivation is explored at AS. This is taken a step further at A2 with the study of achievement motivation, which is defined as the desire to succeed minus the fear of failure.
Achievement motivation is generally regarded as the psychological need to succeed or achieve mastery. Levels of achievement motivation vary between different individuals. As a theory, achievement motivation attempts to explain why performers behave in certain ways when faced with specific tasks. The theory tries to bring together an understanding of personality and competitiveness.
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