UK Sport launched the £27 million Gold Event Series in November 2012. This initiative aims to bring over 70 of the most prestigious sporting events to the UK, including 36 world and European championships.
These events will support UK athletes in their preparation and qualification for the Rio 2016 Olympic and Paralympic Games. The events will also provide an opportunity for an estimated 2.5 million spectators to experience world-class sport on home soil, following on from the interest in the London 2012 Olympic Games. The series is predicted to generate £287 million in host cities and regions across the UK. Over 250,000 overseas visitors are expected to attend.
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