After a match or competition, athletes and managers are often asked why they think they won or lost. Reasons given for losing often involve blaming the referee and reasons given for winning often involve team effort.
Attribution theory examines the reasons for an athlete’s success or failure, helping us to understand their actions and motivation. The correct use of attribution is vital: a coach must evaluate an athlete’s performance and provide feedback effectively if they wish to maintain the athlete’s level of performance, task persistence, satisfaction of performance and future expectations.
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