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The development of sport

The growth of the media

John Ireland looks at how media coverage of sport developed from the 1960s

Muhammad Ali defeats Sonny Liston to win the heavyweight boxing championship in 1964

The 1960s was a time of change for media broadcasts of sport, and radio commentary became more sophisticated during the watershed years. In the 1930s, the Marylebone Cricket Club (MCC, the custodians of English cricket) had been reluctant even to allow live broadcasts. The MCC gave access to radio broadcasters in the late 1930s but the location offered at the Lord’s ground was at square leg — the least favourable place to convey the progress of the game. How different this is to the present commercial era when a seat in the media lounge gives a feeling of position on top of play with an unobstructed view along the wicket.

During the watershed era of the 1960s, television became increasingly accessible. In 1950, approximately 5% of households had ‘receiver sets’. By the early 1960s, ownership had increased to 75%.

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Training for women

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The battle of the classes: part 1

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