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Sport and the media

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The emergence of women’s sport

Luke Harris explores the factors affecting the emergence of female performers in football, tennis and athletics

Thanks to the Women’s Super League, there are more professional female footballers than ever before

The latter part of the twentieth century and the early part of the twenty-first century have seen a dramatic change in the landscape for elite women’s sport. Although there is still widespread discrimination and belittling of women’s sport, women are closer than ever to equality within the sporting arena, although this is still a long way off.

The key factors affecting the transformation have come about through the changing place of women in society, the impact of media and sponsorship, and the dispelling of long-held myths about women’s bodies and their physiological capabilities.

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Asha Philip and Davina McCall on motivation

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