The 1991 Rugby World Cup generated $81 million, despite the game still being amateur. Four years later the decision was taken to accept professionalism and re-assemble rugby union as a commercial business.
In England, a divisional structure was established with the Premiership at the top, abolishing the traditional system of friendly fixtures and stimulating improved standards of play and club aspirations. The Rugby Football Union (RFU) modified the laws of the game to enhance entertainment potential and so play could be enjoyed by spectators with little rugby experience.
Your organisation does not have access to this article.
Sign up today to give your students the edge they need to achieve their best grades with subject expertise
Subscribe
