It is important to appreciate the scale, escalating popularity and wealth-generating potential of sport through media revenue and sponsorship.
American football’s 2017 Super Bowl exemplified the growth of commercialism in major team sports. Lasting more than 4 hours, this spectacle was viewed by a US audience of 112 million, who saw the 34–28 defeat of the Atlanta Falcons by the New England Patriots. For the first time ever, play went into overtime, and the Patriots recovered from 25 points down in the last quarter to achieve victory.
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