A semi-structured interview can help us understand how a person experiences and understands a place
In the previous issue of GEOGRAPHY REVIEW we established that collecting information either from, or about people, is fundamental to many areas of geographical understanding. Questionnaires generate quantitative results, whereas interviews and focus groups yield information that is qualitative or non-numerical.
Interviews offer a more in-depth or intuitive opportunity to find out people’s attitudes regarding a particular local problem, issue or change. These research methodologies are perhaps best thought about as being a ‘directed conversation’ and they have a good deal more flexibility compared to questionnaires.
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