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The role of communities in urban rebranding and regeneration

How can social media help?

This article explores the developing role of social media as a means of engaging community groups in urban regeneration and rebranding

Crowdsourcing enlists the services of large numbers of people, typically via the internet

All of the A-level specifications in the ‘Spaces and Places’ component require students to have an understanding of how communities play a role in shaping places, particularly during periods of rebranding and regeneration. Both Edexcel and OCR also require students to explore the use of social media in either understanding how people relate to the places where they live or how local community groups use these tools to shape the places where they live.

In 1961, Jane Jacobs wrote in her important book The Death and Life of Great American Cities that ‘cities have the capability of providing for everybody, only because, and only when, they are created by everybody’. Successful urban regeneration that is ‘created by everybody’ requires the involvement of a wide range of ‘players’, some of whom are professional placemakers like planners, while others are based within the community such as residents’ groups.

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Previous

The oceans

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British football’s place in the world

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