Skip to main content

This link is exclusively for students and staff members within this organisation.

Unauthorised use will lead to account termination.

Previous

The Quaternary ice age

Next

Shrinking the education gender gap

Adventure tourism in the Lake District

A rebranding case study

The Lake District, together with the rest of Cumbria, is seeking to become the Adventure Capital of the UK by 2018. This article looks at the changes taking place, the impacts and the challenges involved. It is a useful case study of rural rebranding or managing rural change

Tourism is a vital part of the economy for rural areas such as the English Lake District. The mountains and lakes of this part of northwest England have attracted walkers and sightseers for centuries, but for tourism to remain vibrant the interests of the next generation of visitors must be considered.

One recent rebranding strategy has been to focus on the growing niche market of adventure tourism. This market is expanding for several reasons:

Your organisation does not have access to this article.

Sign up today to give your students the edge they need to achieve their best grades with subject expertise

Subscribe

Previous

The Quaternary ice age

Next

Shrinking the education gender gap

Related articles: