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Rural rebranding

A case study from Shropshire

This article evaluates the success of two rebranding schemes in Shropshire, in the market towns of Ludlow and Wem. Rebranding places is an option for Edexcel AS geography, and other exam boards have topics on rural areas, rural settlements and rural change

Ludlow

Rural rebranding describes a rural area attempting to reinvent itself in order to increase its prosperity. Many rural places suffer from social, economic and environmental problems, though the problems vary from place to place.

Remote villages can suffer from a spiral of decline, with few jobs and low wages because of a lack of skilled employment.

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Previous

Seoul: environmental issues in a world city

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Rivers fieldwork: using the Bradshaw model

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