A brand is a name, image or symbol given to a product in order to promote and sell it, and branding is the process by which this takes place. A brand is more than just a logo. It includes the values we associate with particular names. What comes to mind when you think of Marks & Spencer, Virgin or Google? Changing the brand (or image) of a product is known as rebranding. Companies often alter or update their corporate images or re-launch themselves as new brands in order to remain competitive.
A flagship project is a regeneration project that is a focal point of a city and will attract visitors such as shoppers or tourists. Examples include the Liverpool One retail development in Liverpool, the Selfridges store in the Bullring in Birmingham or the Guggenheim Museum in Bilbao, Spain.
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