Skip to main content

This link is exclusively for students and staff members within this organisation.

Unauthorised use will lead to account termination.

Previous

Environmental issues in Mexico City

Next

Credit-crunch high street?

Heritage and promotion of place

This article considers the way in which heritage is used to market places as resources and the issues that surround this interpretation of place. It is relevant to rebranding and regeneration as well as leisure and tourism topics.

Stonehenge is a tangible and iconic part of UK heritage

When we think of heritage we probably think of history — people and events from the past. We may not automatically think of geography. However, heritage is a major element in the way places promote and market themselves and it plays an increasingly important role in many types of urban and rural regeneration. Elements of both local history and geography may be utilised in efforts to promote places.

Heritage can traditionally be seen as having two broad components :

Your organisation does not have access to this article.

Sign up today to give your students the edge they need to achieve their best grades with subject expertise

Subscribe

Previous

Environmental issues in Mexico City

Next

Credit-crunch high street?

Related articles: