Volume 23 Number 1 September 2009
I recently read a market research report on the foods people eat in the different regions of Britain. This country is not like Italy and France, where there are hundreds of local cheeses and wines, many methods of preparing meat, and traditional recipes that have specific place connections. But there are unexplained regional variations in consumer preference in Britain. Why is it, for instance, that, while London has restaurants from more than 100 countries, the citizens of Newcastle, Durham and Sunderland are less likely to have tried a Chinese, Indian, Thai or TexMex meal in the last 12 months than people in any other region?
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