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Is bigger always better?

Professional team sport

An economist’s view

Professional team sport is big business on both sides of the Atlantic, attracting an enormous following and generating substantial revenues. Andrew Cooke explores the economics underpinning this phenomenon

The economics of professional team sport has become an important focal point for academic study. Three factors account for this. First, sport is a collaborative activity in the sense that teams need viable opponents in order to produce an attractive output, namely a game. This provides the opportunity to analyse a range of market interventions which would not occur in other industries. Examples include mutually agreed fixture lists (outputs), restrictions on player movements and revenue redistributions from highperforming teams to weaker ones.

wage determination and labour markets, brand loyalty, imperfect competition

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Is bigger always better?

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