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Ten things you need to know about objectives

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First mover advantage

CASE STUDY

Pho

Graham Wallace examines the success of the restaurant chain Pho in the context of the changing UK restaurant market

© Adam Melnyk/Alamy Stock Photo

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ role of entrepreneur

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Previous

Ten things you need to know about objectives

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First mover advantage

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