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The bottled water market

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Market positioning

CASE STUDY

The Apple car

Apple’s ambitious automotive project proved to be unsuccessful. Phil Waterhouse explains what went wrong

Apple are more well-known for selling devices like phones and laptops
© eskystudio/stock.adobe.com

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ global competitiveness

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Previous

The bottled water market

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Market positioning

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