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Market positioning

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CASE STUDY

Liquid Death

Ian Marcousé examines a new product that is disrupting the healthy drinks market

© Praneat/stock.adobe.com

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ innovation – new product development

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Previous

Market positioning

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Is remote working increasing labour productivity?

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