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K-pop and the product life cycle

Phil Waterhouse examines how the product life cycle can be applied to K-pop

K-pop group ATEEZ peforming in Los Angeles, USA in 2022
© Wirestock, Inc./Alamy Stock Photo

This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ product life cycle – 6 stages

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Previous

Growth in the airline industry

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Mission statements

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