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Growth and decline

CASE STUDY

7-Eleven

Phil Waterhouse examines the strategy of convenience store franchise 7-Eleven

A 7-Eleven store in Seoul, South Korea
© Heorshe/Alamy Stock Photo

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ market capitalisation

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Brainteasers

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Growth and decline

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