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Zero sum games

Phil Waterhouse explores the American college sports system and the power of NIL contracts

Michigan running back Blake Corum in action during an NCAA college football game against Ohio State, 2023
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This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ the market — how markets change

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The fragrance industry

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La Astrida

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