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Business in Africa

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Marketing and strategy

Barbenheimer

Phil Waterhouse explains the business and marketing strategies behind Barbenheimer

Odeon Leicester Square showing Barbie and Oppenheimer film advertising, London
© Eleventh Hour Photography/Alamy Stock Photo

This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ Ansoff’s matrix

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Previous

Business in Africa

Next

Marketing and strategy

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