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Decision-making and investment appraisal

The World Cup business

The 2018 FIFA World Cup is mostly remembered for England’s gallant efforts, France’s victory and the arrival on the world stage of Kylian Mbappe, as 1.1 billion people tuned in to the 2018 final — quite some audience. However, the electronic advertising around the pitch pointed to another aspect: the business of football

England’s Harry Kane was top scorer at the 2018 World Cup

This article is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ global industries and companies — multinational corporations

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Decision-making and investment appraisal

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