The O'Neill company is over 70 years old and was founded by Jack O’Neill, who is credited with inventing the wetsuit.O’Neill understood the importance of branding and making sure that the name was emblazoned on all products.
However, having a name is not that valuable if the products themselves are not of a high quality. The growth of the O’Neill brand is rooted in innovation. Jack O’Neill was a perfectionist in his field — much like James Dyson — and right up until his death in 2017 he was still looking for ways to make his products better.
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