Dean Kamen (right) and Jeff Bezos (left) at the launch of the Segway
The business world is littered with examples of products, inventions and innovations that were supposed to change the world as we know it, but didn’t. The Segway is one of the most notorious.
Twenty-one years ago, a buzz started to develop around a new, groundbreaking product that would sweep the world and revolutionise personal transport and how we moved around. Much of the hype emerged after excerpts of an unreleased book were leaked which claimed that Apple’s Steve Jobs thought the Segway would be ‘as significant as the personal computer’. Amazon’s Jeff Bezos was quoted as claiming the invention was ‘revolutionary’.
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