Skip to main content

This link is exclusively for students and staff members within this organisation.

Unauthorised use will lead to account termination.

Previous

A-level revision

Next

Made in China

CASE STUDY

M is for McDonald’s

The McDonald’s golden arches are among the most recognisable logos in the world. The sheer size of the empire created by Ray Kroc, and its exploitation of the franchise model better than arguably anyone else in history, has to be marvelled at

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ global industries and companies (multinational corporations)

Your organisation does not have access to this article.

Sign up today to give your students the edge they need to achieve their best grades with subject expertise

Subscribe

Previous

A-level revision

Next

Made in China

Related articles: