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N is for Nike

CASE STUDY

David Neeleman’s airlines

From Morris to Breeze, David Neeleman’s multiple start-ups provide excellent case studies for the airline industry

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ entrepreneurs

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Marketing and human resources (HR)

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N is for Nike

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