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CASE STUDY

How IKEA enters new markets

IKEA operates in a dynamic and competitive global business environment, requiring careful consideration of how to enhance its strengths and exploit opportunities while also managing challenges and threats

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ factors contributing to increased globalisation

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Previous

What should Rishi Sunak do next?

Next

J is for Jaguar Land Rover

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