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Ten things you need to know about business opportunities

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Cost leadership: seeking a competitive advantage

CASE STUDY

Trunki ride-on suitcases

Trunki might be a successful brand, but is it a good investment?

This case study is relevant to the following topics in the AQA, Edexcel, OCR and WJEC/Eduqas A-level specifications:

■ market positioning

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Previous

Ten things you need to know about business opportunities

Next

Cost leadership: seeking a competitive advantage