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Operations: competitive advantage to waste minimisation

DATA IN ACTION

The fight to be the world’s number one car manufacturer

1 Coronavirus has cut global car sales. Which company seems to be doing better in 2020, according to Figure 1? What might explain this?

2 Although Volkswagen (VW) is strong in its base region (Europe), it has done exceptionally well in Asia (overwhelmingly China). In August 2020, 44.6% of VW’s worldwide sales were in China. Toyota’s sales are more widely spread globally. Why might this be important in the long term?

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Operations: competitive advantage to waste minimisation